'I think more choice and more digital options are good for the whole industry and is something we've seen a very positive response for from other partners we've been discussing it with. She was also keen to point out that the publisher was maintaining its relationships with both Steam and physical retailers. Perotti confirmed that partner's titles would be available on release, but wouldn't be drawn on revenue shares.

So we want to have a broad offer, and we also want to provide another place maybe for some of the indie developers or smaller publishers to get in touch with an audience and we have a pre-launch user base that we think can be also beneficial to these developers and publishers.' 'We are also talking to many more partners, we're looking into adding more partners to the Uplay shop in the coming weeks and months. This is really an important part for us, making sure that we can get the greatest content in front of our customers,' continued Perotti. 'It's about looking at what gamers like today and you can see across that list big names as well as indie developers that have been very successful, in particular with PC titles. Interactive Entertainment, 1C Company, Interactive, Freebird Games, Iceberg Interactive, Nordic Games, Paradox Interactive, Recoil Games, Robot Entertainment, Telltale Games, and Torn Banner Studios. So far Ubisoft has confirmed titles from Electronic Arts, Warner Bros. We've been launching our own Uplay shop, and we wanted to make sure we offer a good experience from the start so we had to work on both the technical setup and all the negotiation with partners, and we thought the timing was good after the release of very strong PC titles from Ubisoft but also from partners.'

'We've been working on this for some time. 'We have about 15 partners with about 25 to 30 titles that will be available at launch,' Stephanie Perotti, Ubisoft's worldwide Uplay director told GamesIndustry International. Ubisoft titles will also soon appear on EA's digital distribution service, Origin. In a move that reflects its often repeated commitment to the digital market, Ubisoft has made the decision to add titles from publishers like EA and Warner Brothers to its Uplay PC gaming store.

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